netPRpro, Inc. Q and A - Questions and Answers

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About netPRpro, Inc.
Founded in 2010 netPRpro, Inc. is the outgrowth of the experience and assets of advertising, marketing and sales partners. netPRpro, Inc. was evolved to master digital communications. The company carries on a 22 year Advertising Redbook listed agency tradition of success. The founding partners of the agency's national clients have included JCPenney, Southland Corporation, Clayton Homes, Century21, Improv Comedy Clubs, ATCOA Air Tool Corporation of America, Century Recording, Capitol Records, Newgistics, CyrusOne, Esprit Coffee, Gulftex Production and McCormick Distilling. They had also completed special projects for the Aspen Comedy Festival, HBO, Showtime and the Comedy Channel. netPRpro, Inc. is a growing digital agency composed of traditionally trained advertising, marketing and sales professional that have a proven reputation for being freed from sometimes limiting mainstream marketing dogma when market realities contradict "group think".

Q: What is netPRpro Organic Marketing?
A: We are the missing piece of your marketing puzzle. We place your company or brand in popular first page positions on Google, Yahoo & Bing for buyer search phrases. We reconnect you to your buyers.

Q: What is OBT™ or Organic Buyer Targeting™?
A: Organic Buyer Targeting is a marketing strategy that uses a search engine to find buyers rather than traffic. It relies of the buyers to use the search process to define their precise need. Because the search process progressively defines the search it also prequalifies the buyers found at the end of the search process. An efficient marketing strategy first developed by netPRpro. Inc. in 2009.

Q: Is this Pay-Per-Click or SEO?
A: Neither. This is organic search marketing. We target the organic search positions you can't buy. Unlike SEO, we deliver multiple first page results for the same search phrase. Unlike Pay-Per-Click our results are seen where 75% of buyers click-through rather than the 25% for Pay-Per-Click. We target buyers at the search close™ not unqualified traffic.

Q: Are There Safeguards in netPRpro, Inc. Content Creation?
A: Yes. Your company proofs and approves the phrases, sentences and paragraphs we use in your news releases. You can check them or have "legal" proof them before we get started. In that way you can be sure the elements that make up your news releases and briefs are absolutely safe and accurate. We only use pre-approved content.

Q: What Internet Search Audiences Does This Reach?
A: Google, Yahoo, Bing, Facebook, YouTube, Twitter, LinkedIn and the top RSS news aggregators. A combined 1.3 billion search user audience.

Q: What is the ROI on this Program? How can I justify this in this economy?
A: We encourage our clients to measure sales, leads, calls, and close ratios year over year. We pre-position brand exposure to give you the best shot in any economy at every purchase being considered. Pre-positioned layers of exposure is the best investment you can make protecting precious market share from greedy competitors now and insuring instant market leadership in the recovery. It’s cheap market share insurance.

Q: Are You Using Press Releases?
A: No. We create news releases and briefs that target your buyers not the press or media. Our news releases and briefs are written to rank in search results and tell a positive story about your company, products, services or brand. We do not target writers or editors of publications. We target your buyers.

Q: What Can I Expect?
A: Your buyers will start to see more of your company and less of your competition in first page search results. You will see much higher exposure where your buyers are searching. That means more efficient buyer targeting. Because you start to dominate second sourcing searches you get the kind of sales support that closes deals. Our clients get more phone calls, more incoming leads, buyer inquiries and “Requests For Bid”. Clients have seen increased sales as their competitors search positions decrease.

Q: How Do You Do It?
A: This is a labor intensive program executed by advertising copywriters, marketing strategists and internet marketing experts. Everyday we write, optimize and distribute multiple news releases and briefs about your company, services, products or brand. Then we use optimum scheduling and very specific targeting to distribute them. Results come from tracking industry changes, adjusting strategies, persistence, dedication and hard work.

Q: Do You Outsource Anything?
A: No. Never. netPRpro, Inc. is 100% U.S. owned and everything is done in the U.S.A. We are proud to work with and for U.S. owned companies to create U.S. jobs.

Q: Why Don't You Work With Competitors?
A: Our program is designed to eliminate your competition from the first page of search results pages. If we work for your competition, we would be working against our own best interests.

Q: Do My Buyers Use the Internet to find Suppliers and Products?
A: Yes. According to the Center for Media Research between 70% and 100% of all buyers depending on the industry search the internet before making a purchase decision. When 70% of Grocery shoppers search prices on the internet, you can bet they are searching for the best suppliers, deals and selection on other items.

Q: How Long Does It Take?
A: You select the products/services, markets and buyers and give us the order of importance and we get started. Estimated time to see an increase in exposure, 48-hrs. It takes months to build up enough content layers and exposure for buyers to start to see you as the industry leader, their safest choice. The estimated time to see serious results is 8-12 months depending on competition but the job doesn’t end there. We have to fight for you every day.

Q: Is there a Contract?
A: Yes we require a 12-month contract. It takes time to create and distribute the content and then it takes time for the search engines to rank; therefore, we both need to be committed to getting the results you want.

Q: Is There A Guarantee?
A: Yes. We guarantee to deliver at least 1,000 first page search positions during the 12-month term of the contract or we will continue until we achieve that level of exposure at no additional charge.